Canon

in partnership with

Daydreaming With Stanley Kubrick

Somerset House, London, 2016

Produced by Jane Davies

Also partnered with: the British Film Institute (BFI), the Kubrick Estate

The project

A landmark cultural exhibition that explored the impact of one of the most innovative and influential film makers of all time – Stanley Kubrick – through some of today’s most talented creatives, from the established to the emerging. The exhibition brought together 70 artists, filmmakers and musicians inspired by the work of the master filmmaker — taking over Somerset House for the summer of 2016.

Contributors included Daft Punk, Mat Collishaw, Carl Craig, Gavin Turk, Samantha Morton and many more

The exhibition created an immersive world drawing on Kubrick's cinematic universe — from 2001: A Space Odyssey and A Clockwork Orange to The Shining and Dr. Strangelove — interpreted through the lens of some of the most exciting contemporary creative talent working today.

oThe exhibition was described as a ‘Feast of homages to one of the great originals of modern culture’ (The Guardian) and was rated by Design Week as their ‘favourite exhibition of 2016’

The brand partnership

Canon came on board as headline sponsor, with their brand integrated throughout the exhibition and its surrounding programme of events. Canon's entire European projector loan stock was embedded into artist installations across the show — with participating artists creating dedicated films and content for Canon in return. Canon competition ect.

The results

38,000 ticketed visitors
5 star reviews — described as "immersive art at its finest" and "one of the best art shows in London"
Covered by BBC News, Radio 4 Front Row, The Jonathan Ross Show, The Guardian, The Daily Telegraph, The Sunday Times, GQ, Vanity Fair, CNN, Creative Review and Time Out
Coverage achieved £1.1m Advertising Value Equivalent across a combined circulation of 81 million
Reciprocal partnerships with the V&A, National Portrait Gallery, IWM and the BFI — combined audience reach over 600,000
London Underground campaign reaching 8.5m across Greater London

Impact for Canon

The partnership delivered Canon a presence at one of London's most talked-about cultural moments of the summer — reaching a highly engaged creative audience across the exhibition, its events programme and a major London Underground advertising campaign.

Canon's identity was embedded into one of London's defining cultural moments — generating premium creative association with art, technology and innovation that no advertising campaign could replicate.