Strategic partnerships for global brands
About:
I work with global brands to create and deliver strategic partnerships across art and culture.
I develop and produce artist collaborations, multi-disciplinary exhibitions, art installations and large-scale murals - in partnership with brands that drive measurable impact across brand marketing, PR and retail.
These culturally relevant partnerships and experiences are designed to elevate brand awareness, increase desirability and enhance brand positioning.
The high-impact creative collaborations and events generate valuable content for owned and earned media, driving measurable value across audience engagement and retail visibility.
Experience:
I have produced and delivered over 150 brand-sponsored or commissioned cultural activations across the UK and internationally, working with brands including Google, Canon, Tanqueray and Volkswagen at venues including Somerset House, the Saatchi Gallery, the Natural History Museum and South Bank in London; GCHQ, Hyundai Gallery Seoul, Times Square New York and the Sydney Opera House; and for events such as the Olympic Games London 2012 and the Queen's Diamond and Platinum Jubilees.
I spent ten years leading Brand Partnerships at Warner Bros. Pictures, creating and delivering strategic partnerships between global brands such as Toshiba, Mercedes-Benz, Moët & Chandon, and major film releases including Great Gatsby, Sherlock Holmes and Christopher Nolan's The Dark Knight franchise.
How I work:
From concept to delivery, I work closely with brands to ensure every partnership is commercially and creatively aligned — and can generate compelling storytelling opportunities across PR, social media and owned and earned channels, which have clear and measurable outcomes.
I identify, develop and deliver strategic cultural partnerships that build long-term brand equity and drive meaningful visibility for global brands — creating high-impact collaborations with tastemakers, designers, creators and cultural institutions across art, interiors, lifestyle and culture.
Examples include:
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Artist collaborations
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Multi-disciplinary art exhibitions
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Art installations and large-scale murals
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Experiential activations and tastemaker events
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Pop-up galleries and in-store events
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Art workshops and open studios
See selected case studies here
The measurable benefits for brands:
These partnerships are designed to align with and amplify wider marketing, PR and brand positioning objectives — creating culturally relevant campaigns and experiences that generate measurable impact across earned media, audience engagement, content creation and long-term brand value.
Measurable benefits include:
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Increased earned media reach and Share of Voice
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Enhanced brand visibility, desirability and cultural relevance
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High-value content generation across PR, social and owned channels
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Increased audience engagement, footfall and customer interaction
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Engagement with tastemakers, influencers and opinion leaders
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Long-term brand advocacy and ongoing campaign value
My approach: an artist's perspective
As a practising artist and silkscreen printmaker, this gives me a unique perspective in my work as a curator and producer. It informs how I approach every partnership — with an understanding of both the creative process and the practical realities of delivering work at scale.
I love working with paint and materials — and that knowledge helps me understand how best to showcase artists' work, how to give artists an optimum platform and also be able to help solve creative challenges or practical issues along the way.
I am passionate about nurturing emerging talent as well as working with established artists, and believe the best cultural partnerships are built on genuine creative collaboration.
A global outlook
I am lucky enough to be based in Dorset since 2020. Surrounded by the beauty of the Jurassic Coast, I maintain a global outlook, delivering cultural partnerships, exhibitions and activations across the UK and around the world - from London, to Belfast, Madrid, Paris, Seoul, Dubai and New York - as well as closer to home.
Burton Bradstock, Dorset, 2025
A global outlook
I am lucky enough to be based in Dorset since 2020, surrounded by the beauty of the Jurassic Coast. I maintain a global outlook, and continue to work with brands on successful cultural partnerships, exhibitions and activations across the UK and around the world - from London, to Belfast, Madrid, Paris, Seoul, Dubai and New York - as well as closer to home.
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Burton Bradstock, Dorset, 2025