About:

Bringing artists and brands together

I work with brands to develop and produce:

large-scale group exhibitions
programmes of workshops and events
artist collaborations
large-scale murals
experiential activations
art installations
pop-up galleries and shops

- in partnership with, or commissioned by brands, at venues and locations across the UK and around the world.

Experience

I have produced and delivered over 150 brand-sponsored or commissioned cultural activations across the UK and internationally.

I have worked with brands including Google, Canon, Tanqueray and Volkswagen at venues including Somerset House, the Saatchi Gallery, the Natural History Museum and South Bank in London; GCHQ, Hyundai Gallery Seoul, Times Square New York and the Sydney Opera House; and for events such as the Olympic Games London 2012 and the Queen's Diamond and Platinum Jubilees.

I spent ten years leading Brand Partnerships at Warner Bros. Pictures, creating and delivering strategic partnerships between global brands such as Toshiba, Mercedes-Benz, Moët & Chandon, and major film releases including Great Gatsby, Guy Ritchie's Sherlock Holmes and Christopher Nolan's The Dark Knight franchise.

Beyond The Road - Photo credit Julian Abrams2_edited_edited_edited_edited.jpg

Building a mutually beneficial partnership

between artists and brands

From concept to delivery, I work closely with brands and artists to develop partnerships that offer advantages and benefits to all parties involved.

ARTISTS gain the support and opportunity to explore new ideas and creative challenges, showcase and platform their work, reach wider audiences through: exhibitions, events and marketing & PR campaigns.

A BRAND benefits from increased:

Marketing, PR & social media opportunities
High-value engaging content generation
Brand visibility & awareness
Audience engagement
Cultural relevance
Brand desirability and positioning
Storytelling opportunities across owned and earned media
Social amplification
Retail experiences & footfall

An artist's perspective

I am also a practising artist and silkscreen printmaker, and that gives me a unique perspective. It shapes how I approach every partnership — with an understanding of both the creative process and the practical realities of delivering work at scale.

I love working with paint and materials, and that knowledge helps me understand how best to showcase artists' work — giving them the right platform, and helping solve creative or practical challenges along the way.

I am passionate about nurturing emerging talent as well as working with established artists, and I believe the best cultural partnerships are built on genuine creative collaboration.

A global outlook

I am lucky enough to be based in Dorset since 2020, surrounded by the beauty of the Jurassic Coast.

From here I've worked with brands on cultural partnerships, exhibitions and activations across the UK and worldwide — from London to Belfast, Madrid, Paris, Seoul, Dubai and New York, as well as closer to home.

JANE-Jane Smiling by the sunset cliff CHat gpt (1).jpeg

Burton Bradstock, Dorset, 2025

How I work:

From concept to delivery, I work closely with brands to design and develop brand partnerships that generate compelling storytelling opportunities across PR, social media and owned and earned channels, and which have clear and measurable benefits for a brand.

Examples of brand collaborations include:

Artist collaborations
Multi-disciplinary art exhibitions
Art installations and large-scale murals
Experiential activations and tastemaker events
Pop-up galleries and in-store events
Art workshops and open studios

I identify, develop and deliver strategic cultural partnerships that build long-term brand equity and drive meaningful visibility for global brands, by creating high-impact collaborations with tastemakers, designers, creators and cultural institutions across art, interiors, lifestyle and culture.

See selected case studies here

The measurable benefits for brands:

These partnerships are designed to align with and amplify wider marketing, PR and brand positioning objectives — creating culturally relevant campaigns and experiences that generate measurable impact across earned media, audience engagement, content creation and long-term brand value.

Measurable benefits include:

Increased earned media reach and Share of Voice
Enhanced brand visibility, desirability and cultural relevance
High-value content generation across PR, social and owned channels
Increased audience engagement, footfall and customer interaction
Engagement with tastemakers, influencers and opinion leaders
Long-term brand advocacy and ongoing campaign value

Read more →