About:

I create strategic cultural partnerships for global brands

Elevating brand awareness, desirability and cultural relevance through high-impact collaborations with tastemakers, designers and creative communities

I work with global brands to create and deliver strategic partnerships across art and culture — producing exhibitions, art installations, large-scale murals, artist collaborations, art workshops and experiential events – that drive measurable impact across brand marketing, PR and retail.

I produce exhibitions, art installations, large-scale murals, artist collaborations, art workshops and experiential events – in collaboration with global brands to drive measurable impact across a brand’s marketing, PR and retail.

Experience:

I have delivered over 150 brand-sponsored cultural activations across the UK and internationally, working with brands including Google, Canon, Tanqueray and Volkswagen at venues including Somerset House, the Saatchi Gallery, the Natural History Museum and South Bank in London; Hyundai Gallery Seoul, Times Square New York and the Sydney Opera House.

I spent ten years leading Brand Partnerships at Warner Bros. Pictures, creating and delivering strategic partnerships between global brands such as Toshiba, Mercedes-Benz, Moët & Chandon, and major film releases including The Great Gatsby and The Dark Knight franchise.

For full experience and downloadable CV go to Work

What I do:

I identify, develop and deliver strategic cultural partnerships that build long-term brand equity and drive meaningful visibility for global brands — creating high-impact collaborations with tastemakers, designers, creators and cultural institutions across art, interiors, lifestyle and culture.

From concept to delivery, I work closely with brands to ensure every partnership is commercially and creatively aligned — generating compelling storytelling opportunities across PR, social media and owned and earned channels, with clear and measurable outcomes.

Multi-disciplinary art exhibitions
Art installations and large-scale murals
Experiential activations and tastemaker events
Pop-up galleries and in-store events
Artist collaborations and open studios
Art workshops and brand experiences

The benefits to brands:

Strategic cultural partnerships are designed to align with and amplify a brand's wider marketing and PR objectives — with measurable impact across:

Brand awareness, desirability and cultural relevance — through authentic relationships with tastemakers, designers and creative communities

Compelling storytelling across owned and earned channels — generating high-value imagery, film and editorial content for PR, social media and global marketing

Showroom engagement and retail footfall — experiential activations that bring new and existing customers through the door

Long-term brand equity — building a network of advocates who actively champion the brand within their creative communities

My approach: an artist's perspective

My background in art and production informs how I approach every partnership — with an understanding of both the creative process and the practical realities of delivering work at scale.

As an artist and hand-pulled silkscreen printmaker, I bring a unique perspective to my work as a curator and producer.

I love working with paint and materials — and that knowledge helps me understand how best to showcase artists' work, give them an optimum platform and solve any creative challenges along the way.

I am passionate about nurturing emerging talent and believe the best cultural partnerships are built on genuine creative collaboration — not just commissioning.

Where it began

The first exhibition I curated and produced was a retrospective of an artist who died young, raising funds for Cardiac Risk in the Young.

The exhibition and charity auction raised £27,800 — and proved to be a turning point in both my career and my personal life.

I had always nurtured dreams of giving more space in my life to art and creativity, and that experience made me realise that life is too short not to pursue what you love.

It shaped how I think about this work — not just in terms of what is created, but why it matters and how it is experienced.